Beth Bassil Argueta is an accomplished professional with a passion for building meaningful connections, storytelling and leaving a purposeful impact. Her background in public relations and communications, coupled with her talent for matchmaking and executing strategies speaks volumes about her success in the industry.
Beth started her career working in-house at HALSTON and then soared at prominent public relations agencies like Agentry PR and Jennifer Bett Communications. She co-founded boutique lifestyle agency, b.good PR in 2020 partnering with brands in diverse sectors like sustainability, fashion, wellness, beauty, social impact, consumer packaged goods and various service-based platforms.
Residing in New York with her family, she strikes a balance between personal and professional pursuits. Her values of family, creativity and making a difference shape her approach to work and life. Beth thrives when collaborating with brands and individuals who share her passion and through Bassil & co., Beth hopes to continue championing brands and initiatives that align with these values and aspirations.
Bassil & co. is a founder-led communications studio shaking up traditional approaches with innovation and collaboration at the forefront.
Powerful PR is less about volume and more about resonance. Our work lives at the intersection of strategic communications and cultural relevance, with a boutique, 1:1 model at its core.
We offer both long-term and project-based partnerships designed to meet brands where they are, whether you’re building toward a launch, shaping your earned media identity, or crafting a memorable brand moment.
We foster deep connections, collaborative work and ensure clients receive personalized attention and strategies designed to determine what success looks like to them in an ever-evolving media landscape.
A highly curated, rigorously vetted community of changemakers, visionaries and doers placed conveniently at your fingertips. Bassil & co. works collectively through multiple facets of communications taking brands to the next level.
Let’s connect about your brand and how we can shine the light on it that it deserves.
